Music Marketing Campaign

Project overview

Marketing campaign to get information about the benefits of using Rain Retail Software’s all-in-one solution to music shop owners.

The product

Tradeshow

- Backdrop
- Standing banners
- Digital backboard
- Postcard

Digital

- Microsite
- Email marketing
- Google ads

Full page ads for the top 3 nationwide magazines for music shop owners.
Unique designs each month
from Feb 2020 - June 2020

Duration

December 2019 - June 2020

The problem:

Music shop owners have a large inventory of different products. Managing inventory for their storefront and online presence separately is costly and time-consuming.

The Goal:

Clearly explain how the all-in-one solution from Rain Retail Software makes managing inventory for their storefront and online presence quick and easy, while providing several tools to make their life easier.

My role:

UI/UX designer
Front-end developer
Graphic designer

Responsibilities:

User research (on-site and remote), competitive analysis, paper and digital wireframing, hi-fidelity prototyping, print design, and design/development of the microsite.

Design

Once we established the typography, colors, and a basic mobile wireframe, the next step in the process was to design the microsite. The microsite’s design would set the tone and act as a style guide for the rest of the campaign.

Microsite

The live version has now been removed, however, you can click below to view the most recent mockup of the page.

View Project

Email marketing

Three emails from the campaign.

Email campaign - The all-in-one retail management solution

Email campaign - Change is good with Rain

Magazine ads

Three ads from the campaign.

Let's connect!

Thank you for taking the time to check out this project. If you're interested in speaking or reviewing more of my work, please feel free to contact me.

Email: info@rodneysean.com

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Marketing music campaign